Every MP wears a halo. Dr Peter Hughes, Smarta's resident marketing psychology expert, takes a look at the brand psychology of MPs' fall from grace.

Protect your brand. Ditching the marketing budget in the current climate is the worst thing you can do – Cognition’s Strategic Digital Manager, Sarah Groves explains why…

The shape of things to come. Peter joins Midlands business leaders to discuss the continued impact of recession in the region  

Better digital business. Strategic Digital Manager Sarah Brearley offers her expert perspective in the Guardian supplement Digital Business.

No time for a low profile. Dr Peter Hughes talks to Deborah Bowyer from Midlands Business Insider about spending money on marketing during the downturn.

'Anxiety is getting on top of me!' Angst and how to deal with it by Dr Peter Hughes

Selling in a recession. How difficult is it to sell in a recession?      Dr Peter Hughes talks to journalist Alex Blyth from The SalesPro.

It's hell out there! Read Dr Hughes' latest column on SMEweb.

How to be resilient and manage anxiety in the current climate.  An interview with Dr Peter Hughes on BBC radio.

How to recruit an astronaut! Why entrepreneurs as much as astronauts need to take responsibility for their mistakes.

Peacocks, superyachts and the road to recovery. Smarta's resident psychology expert on why we are built to spend our way out of recession.

The bad habits of elephants and entrepreneurs. How can you chain a circus elephant to a stake in the ground using nothing more than a thin piece of rope?

Sales and marketing in a recession. The myth: In a recession people buy on price.  The reality: In a recession people buy on confidence.

If it's crap say so. There is a very good reason why SME's are suspicious of motivational/performance training companies that say they will increase staff motivation and performance: the technical term for it is cognitive dissonance.