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cognition launches new global branding for ALE

Following a three-month marcoms audit and re-branding project that reached more than 20 sites located across the world, Cognition has launched ALE’s new global brand to a press-filled audience at a champagne event in London.

Aptly held at the prestigious Institute of Engineering and Technology, the launch saw the official unveiling of the heavy lifting and transportation specialist’s cleaner, bolder brand, created by Cognition’s design and marketing teams. The new logo conveys the company’s core values of ‘Safer, Smarter, Stronger’ and unites ALE’s sites under a single identity.

With all ALE’s key trade journalists and the BBC in attendance, Cognition generated a packed journalist briefing schedule for ALE’s board members and created an event to remember for all who came.

Cognition in abu dhabi

Cognition will be joining SELEX Yacht Technologies at the next key event in the Super Yacht Calendar – the Abu Dhabi Yacht Show – following their successful brand launch at the Monaco Yacht Show in 2009.
Cognition is providing PR, marketing and event support leading up to and during the show, helping SELEX Yacht Technologies exhibit their communication, navigation, entertainment and security systems to the Middle Eastern market.

Cognition Makes Final of Prestigious Awards

Cognition has made it through to the finals of the Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards. Our 2009 campaign for Business Intelligence vendor QlikTech UK was shortlisted in the technology category following weeks of deliberation by the judges. We’re particularly pleased it was recognised by the CIM as these highly competitive awards celebrate the commercial effectiveness of marketing projects.

The final winners in all the categories will be announced at a black tie ceremony in February. The technology category is a strong one with seven other contenders – including international agencies Saatchi & Saatchi and McCann Erickson – vying for the top place.

cognition wins yet another new client

Cognition is excited to announce yet another win. Virada, is a training consultancy specialising in retail sales training for the luxury product market. They provide focused and practical solutions from workshops to individual coaching and cover business to business, business to consumer and public organisations.

In the initial stages we have been engaged to carry out a brand audit, to help Virada move forward with their marketing, PR and digital strategies. Our main objective is to work alongside Virada to create and promote training packages that will address and benefit all of their target markets.

cognition helps cewe take over the world

As Europe’s leading photo book company, CEWE has lots to shout about.

CEWE PHOTOBOOK has recently won yet another award. This time it walked away with the European Photobook category at the 2009 EISA Awards and the team narrowly missed winning an award at the Pixel Trade Awards 2009 where CEWE was shortlisted for Processing Manufacturer of the Year.

CEWE PHOTOBOOK is also working with Channel 4 at the moment on a new programme which airs next year called ‘Restoration Man’. CEWE has been chosen by the TV production company to make twelve photo books, documenting the restoration of various properties from their derelict beginnings right through to the renovation stage.

CEWE has recently picked the Make-A-Wish Foundation ® uk as its chosen charity.Make-A-Wish is a charity which grants wishes to hundreds of children in the UK every year. This alone, around a thousand young people will turn to the charity to have their special wish granted. CEWE is offering every ‘Wish Family’ a complimentary ‘CEWE PHOTOBOOK’, so the memories of their special day can be captured forever.

green achiever

Cognition is creating a greener environment. With the introduction of environmental procedures throughout the business we are part of the Green Achiever Scheme, which was set up to highlight companies that are implementing change in order to reduce their impact on the environment.
With more than 25 initiatives in place ranging from multiple recycling facilities to the use of eco-friendly cleaning products, we are committed to going green.

cognition in monaco

Cognition launched a major new technology product created by SELEX Yacht Technologies onto the global stage at the Monaco Boat Show in September.

SELEX Yacht Technologies, a Finmeccanica company, is the only company in the world to offer super-yacht and mega-yacht owners a comprehensive, integrated solution to meet their navigation, communication, security and entertainment requirements. The company employs 73,000 people across 400 sites in the aerospace, defence and security sectors.

The stand, designed by Cognition, was based on a marine theme with built-in video flooring, encapsulating the atmosphere of the ocean and the show attracted more than 30,000 international viositors; private clients, professional visitors, exhibitors, journalists and other media professionals.

Cognition is following this up with a global marketing, PR and digital campaign over the next 24 months.

Business Couldn’t Be Better for Cognition - QlikTech

Cognition has been engaged by Swedish company QlikTech.

QlikTech is a global leader in next-generation business intelligence solutions - its flagship technology is QlikView. This sophisticated in-memory technology offers an integrated view of information, providing actionable insight from billions of records in seconds, improving operational efficiencies while guiding better decision-making across an organisation.

Cognition will be proactively promoting QlikView across a wide range of industries including manufacturing, logistics, life sciences, consumer products and public sector through marketing, digital and PR.

a charitable win!

Following the completion of a successful brand audit, Cognition is now working with CSDM to move forward with the marketing, PR and digital strategies necessary to build the existing business and expand market share.

CSDM specialises in helping charities generate donations. Driven by fundraising visionary Chris Stoddard, the company offers a range of services suitable for the requirements of different sizes of charities, from fully-integrated campaign development and implementation to tactical consultancy.

There's no stopping cognition!

Cognition has been appointed by MPJ Fabrications, a small engineering business in Warwick who specialise in welding and fabrication of mild steel, stainless steel, aluminium and copper.

We will be conducting a brand audit and from this we will work alongside MPJ Fabrications to create PR, marketing and digital strategies to help launch a new range of office furniture... Watch this space!

a tree for every customer

Cognition PR has set up a partnership between Kingfisher Windows, a company with a history of supporting worthwhile local causes, and the Yorkshire Dales Millennium Trust to launch Kingfisher’s new, sustainable FSC-approved Timber Collection. In addition to donating £500 to mark the start of the relationship, Kingfisher Windows will also be planting a tree for every customer who buys from their new timber range.

Jenny Ricketts, Strategic PR Manager commented, "Kingfisher Windows has always been a community-focused company, so this is a great opportunity for them to support the Yorkshire Dales Millennium Trust in conserving and enhancing the Dales, especially since they have launched their new sustainable Timber Collection".

Prior to its partnership with the Trust, Kingfisher Windows has been involved with a number of local causes including St Gemma’s Hospice, Morley FM and also created its own Hands Up if You’re Against Bullying campaign to draw attention to bullying at school.

there is no stopping cognition

Cognition has been appointed by MPJ Fabrications, a small engineering business in Warwick who specialise in welding and fabrication of mild steel, stainless steel, aluminium and copper.

We will be conducting a brand audit and from this we will work alongside MPJ Fabrications to create PR, marketing and digital strategies to help launch a new range of office furniture... Watch this space!

marie curie cancer care

Cognition has nominated Marie Curie Cancer Care as our charity partner for the next year.

Marie Curie nurses offer a free service that enables people with cancer and other terminal illnesses to die peacefully in their own homes. They now care for more than half of all cancer patients who die at home as well as providing practical and emotional support to patients, families and carers in what is one of the most difficult times they will face.

In order for this wonderful service to continue, they need all our support and we will be making an announcement soon about what we intend to do in support of Marie Curie.

Watch this space!

The Sky’s the Limit with Cloud Net

Cloud Net is another new and exciting client for Cognition. Cloud Net is an IT and communications provider which specializes in “cloud” or “grid” based services on demand.

Cloud Net has developed the brand new and revolutionary iTelephony platform - the highly flexible and infinitely scalable telephone system in the sky. Cognition will proactively promote iTelephony through a mix of marketing, digital and PR.

Cognition Wins New Heavyweight Client

Cognition has added yet another global client to its expanding roster. Record-breaking company Abnormal Load Engineering (ALE) transports, lifts and installs some of the heaviest engineering loads in the world.

One of the fastest growing firms in its field, ALE has engaged Cognition to conduct a comprehensive brand audit and create a fully integrated strategy designed to help strengthen its position in the market and raise awareness of its full range of services and world-leading capabilities.

P2i Wows TV & Radio Audiences with its Innovative Technology

Cognition has helped P2i remain firmly in the public eye recently. The world leader in liquid repellent nano-coating technology appeared on well-known TV programme ‘The Gadget Show’. P2i also received great TV coverage on BBC South Today, as well as exposure on BBC Radio Oxford and online.

Most recently P2i teamed up with footwear giant, Hi-Tec to launch a new golf shoe which is treated with P2i’s revolutionary ion-mask™ super-hydrophobic technology, offering a multitude of benefits including liquid repellency and maintaining breathability. The Altitude Ultra WPi shoe has won two European awards.