One of the UK’s leading brands in fire detection and alarms has turned to Cognition PR for support and creative enhancement of its marketing communications strategy. Gent by Honeywell, known for its market-leading technologies and in-depth knowledge of compliance and the industry, engaged Cognition following a three-way pitch with one other agency and its incumbent service.     

Strategic PR Manager Jenny Ricketts comments: “Gent by Honeywell is a fantastic win for us – the company has a really strong offering and a number of exciting events, launches and news stories in the pipeline that we can really get stuck into. In an industry where there’s very little PR generated from competitors, we’re looking forward to demonstrating just how beneficial a creative, strategic campaign can be.”   

Cognition was engaged to develop a strategic market entry study for Woodford Heating as it looks to move from traditional heating and electricity solutions to become a player in renewables.

Cognition has been engaged by Solihull firm Convergence Group to launch its new superfast internet service Bullet, to West Midland’s SMEs.

Hailed as the UK’s fastest and most advanced internet connection, Bullet uses BT’s new Ethernet in the First Mile (EFM) technology, which gives small businesses access to a superfast internet speeds previously only afforded by large corporates.

Cognition was tasked with the creation and launch of the new brand in the shortest time possible, as Cognition Client Manager Katie Worthing explains: “We know that many of Bullet’s competitors are launching into the same market in the next few months and that it was vital we establish the brand as quickly as possible. We usually work to longer time scales, but on this occasion we had to deliver in double-quick time, and we did. From start to finish, an integrated marketing, PR and digital campaign was devised and implemented within eight days!”

The campaign included the creation of a new brand identity; copy, design and build of new microsite bulletinternet.com; design and implementation of e-shot, direct mail and outdoor advertising campaigns and PR activity which included the creation of “Bullet Man” - who attracted a lot of attention in Birmingham!

The results are impressive. Just one week after the launch and Convergence Group have already sent out 14 quotes, which equate to a three figure revenue and a very happy client!

Following a three-month marcoms audit and re-branding project that reached more than 20 sites located across the world, Cognition has launched ALE’s new global brand to a press-filled audience at a champagne event in London.
 
Aptly held at the prestigious Institute of Engineering and Technology, the launch saw the official unveiling of the heavy lifting and transportation specialist’s cleaner, bolder brand, created by Cognition’s design and marketing teams. The new logo conveys the company’s core values of ‘Safer, Smarter, Stronger’ and unites ALE’s sites under a single identity.
 
With all ALE’s key trade journalists and the BBC in attendance, Cognition generated a packed journalist briefing schedule for ALE’s board members and created an event to remember for all who came. 

Cognition and SELEX Communications Yacht Technologies have recently returned from the Abu Dhabi Yacht Show, one of the most prestigious events in the superyacht calendar.

The exhibition acted as a springboard for Yacht Technologies’ launch into the Middle Eastern market, and we have been delighted with the response. The stand received a steady flow of visitors, a number of meetings took place with key prospects and sales activity since the show has been extremely strong.

Yacht Technologies’ presence at the show also received coverage throughout the trade press, including Yachting Pages, Superyacht Business, The Yacht Report’s website synfo.com and superyachttimes.com

Cognition has made it through to the finals of the Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards. Our 2009 campaign for Business Intelligence vendor QlikTech UK was shortlisted in the technology category following weeks of deliberation by the judges. We’re particularly pleased it was recognised by the CIM as these highly competitive awards celebrate the commercial effectiveness of marketing projects.

The final winners in all the categories will be announced at a black tie ceremony in February. The technology category is a strong one with seven other contenders – including international agencies Saatchi & Saatchi and McCann Erickson – vying for the top place.

Cognition is creating a greener environment. With the introduction of environmental procedures throughout the business we are part of the Green Achiever Scheme, which was set up to highlight companies that are implementing change in order to reduce their impact on the environment.
With more than 25 initiatives in place ranging from multiple recycling facilities to the use of eco-friendly cleaning products, we are committed to going green.

Cognition launched a major new technology product created by SELEX Yacht Technologies onto the global stage at the Monaco Boat Show in September.

SELEX Yacht Technologies, a Finmeccanica company, is the only company in the world to offer super-yacht and mega-yacht owners a comprehensive, integrated solution to meet their navigation, communication, security and entertainment requirements. The company employs 73,000 people across 400 sites in the aerospace, defence and security sectors.

The stand, designed by Cognition, was based on a marine theme with built-in video flooring, encapsulating the atmosphere of the ocean and the show attracted more than 30,000 international viositors; private clients, professional visitors, exhibitors, journalists and other media professionals.

Cognition is following this up with a global marketing, PR and digital campaign over the next 24 months.