Objective

As part of an integrated campaign, Cognition PR was engaged to support the brand development and new website promoting Tornado’s key commercial values. 

Our brief was to raise awareness of the company’s status as market leader, to communicate the firm’s range of fencing and its pioneering achievements and to demonstrate its ongoing commitment developing high quality products for the industry.   

Achievements

• Pro-active media relations exploiting breaking news stories to secure timely features on agricultural fencing

• Creation of media pack for communicating brand values, products and achievements to key journalists

• Event support securing coverage of pre and post press release announcements