Objective

Cognition was engaged to promote the work of The Smallpeice Trust nationally, challenging the stigma that engineering is a dirty and boring job, while also promoting specific course partnerships and significantly increasing course bookings.

Results

• Significant coverage across the national, trade, regional, business and education media challenging the negative stigma surrounding engineering as a career

• PR exposure contributed to a significant increase in course bookings with courses being full or often oversubscribed

• Quarterly 8-page newsletter for teachers raising awareness of the Trust and its courses

• PR support for regional and local initiatives and partner support through press release announcements, case studies and profiles

• Significant awareness of engineering as a role for women through case studies and partnership work with the London Engineering Project