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PR Case Studies : P2i                                                                                                                                                                                 Previous Case Study   |   Next Case Study
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P2i is the inventor of the revolutionary super-hydrophobic technology Ion-mask™ – a technology that has the ability to render any object water repellent.

 

 

Objective

Cognition was engaged to support P2i in the commercialisation of Ion-mask™ through a proactive PR campaign that would raise P2i’s profile nationally while leveraging Ion-mask ™ and its possibilities for commercialisation predominantly in four core sectors - performance textiles, bio-consumables, filtration and electronics.

Results

  • Overall awareness of P2i and Ion-mask™ raised considerably through a proactive campaign of profiles, comment pieces and sector specific case studies

  • Substantial coverage gained in national, trade, vertical, business and regional media

  • PR activity to support partnership launches