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PR Case Studies : LEGI                                                                                                                                                                                 Previous Case Study   |   Next Case Study
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LEGI Case Study
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Coventry's Local Enterprise Growth Initiative (LEGI) is a Government funded council regeneration programme encouraging new business start-ups, business growth and employment in deprived areas of the city. 

 

View LEGI press coverage


Objective

With a finite funding period and specific regeneration targets to meet, LEGI Coventry engaged Cognition both to promote its achievements to stakeholders and government departments and raise awareness of the programme to target audiences in Coventry.     

Achievements

  • Coverage in target local and broadcast media
  • Increased programme awareness amongst key audiences
  • Internal newsletter communicates news and achievements to LEGI partners and stakeholders
  • Bank of case studies created and filed to demonstrate initiative worth in each sector