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PR Case Studies : ECITB                                                                                                                                                                                   Previous Case Study   |   Next Case Study
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ECITB Case Study
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The Engineering Construction Industry Training Board (ECITB) is dedicated to attracting, training and retaining those in the engineering construction industry.  

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ECITB Marketing Case Study

Watch the ECITB video testimonial

View ECITB press coverage 


Objective

To raise the profile of the ECITB and its six sub-brands across the industry and in the consumer careers media.

Results

  • Byline articles, comment pieces, case studies and news stories in the industry trade press to leverage the ECITB’s contribution to the industry.

  • A quarterly, 12-page, four colour newsletter for stakeholders and employers featuring articles from each of the nine ECITB regions and comment from different strands of the organisation. 

  • Regional media coverage to support the ECITB’s Construct Your Life, Engineer Your Future Roadshow, which is taking place at schools across the country.

  • Regional media coverage to support awards and events in ECITB regions.