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PR Case Studies : Claude Lyons                                                                                                                                                                                                                      Back to all case studies
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Claude Lyons’ PowerSave products use an innovative technology that reduces and regulates the voltage used to power electrical equipment, helping organisations saving on electricity bills and reduce their carbon footprint

Objective

To raise Claude Lyons’ profile as a leader in energy management technology innovation.

Results

  • Coordinated press engagement at the NEMEX Sustainability Live! Exhibition, where the new PowerSave brand was launched
  • Coverage of a new technological innovation was achieved in key engineering and facilities media outlets
  • Bank of case studies created to emphasise PowerSave’s effectiveness
  • Placement of pre-written articles in key facilities media highlighting the importance of issues that distinguish PowerSave technology from its competitors
  • Assistance with a new blog linked to the PowerSave website establishing Claude Lyons as thought leaders