Objective

Following the 2006 launch of its UK office, Alma Consulting Group – a relatively unknown brand in the UK – approached Cognition PR to leverage its European reputation as the leading authority in specialist tax claims.

Frustrated with the lack of awareness of the R&D tax scheme amongst UK businesses, Alma’s brief to Cognition is to promote the scheme and its benefits to a wider audience, deliver expert comment from key spokespeople and inform the business world of an impending deadline for lucrative back-claims.     

Achievements

• Initial ‘deadline awareness’ campaign achieved widespread coverage in key nationals and target business publications

• Shortlisted for LexisNexis ‘Best Tax Team in a Boutique Firm’ award

• Considerable  coverage achieved via bylined articles, expert comment pieces and announcements